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“It is always best to err on the side of caution until you are very clear on the purpose and culture of the group,” Wesson said.
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这些巨头通过消除非标服务带来的不确定性，降低消费者的心理成本，从而获得更强的品牌议价权。宠物行业早期更像是产品创新驱动市场，小品牌可以靠单点爆品快速成长；但随着行业成熟，竞争正在逐渐转向系统能力竞争，包括供应链稳定性、合规能力、研发周期、品牌信任积累以及长期服务能力。
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